Short & sweet this week.
The secret of effective marketers is this: DO WHAT WORKS.
They practice Direct Response Marketing. All other marketers want to be cutting edge or fresh or original or different or new or interesting or humorous or clever or … Direct Response Marketers want to make money.
What matters in direct response marketing is the science. You test, you measure, you revise, you repeat what works. You can take someone else’s results, repeat the test on a similar target market and get a similar result. Isn’t that cool?
Remember as business owners you are spending your own money… DO WHAT WORKS.
Have a profitable day!
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